H&M CLOTHING INITIATIVE: HOW TO GET A FREE 15% OFF VOUCHER

Hello Spring! With the weather starting to warm up, it’s the perfect time to clean out your wardrobes. So what do you do with the clothes you no longer love? There’s plenty of options, but one I bet you didn’t know about is H&M’s clothing recycling initiative.

The initiative, which launched in 2013, aims to “close the loop on fashion”. H&M is one of the world’s largest fashion manufacturers, and they feel that they have a responsibility to improve sustainability in the fashion industry.

All you need to do, is bring your old textile items to any H&M store. No matter what condition your old clothes are in, whether they’re ripped or stained, H&M will accept them. It doesn’t matter what brand they are either.

So what happens to these clothes? They are sent to a sorting plant to be distributed according to there condition. Those in good condition are sent all over the world to find new owners. While, those which aren’t, are made into cleaning cloths, are upcycled, or used as insulation. Some are even spun into yarn to be used in their new H&M Conscious range, the profits from which are donated to charity or are invested in recycling innovations.

So it doesn’t matter if you thought there was no hope left for your once loved jumper, it can still be given a new life. Oh, and you also get a 15% off voucher to spend at H&M just for donating!

For more information and to find your closest store visit the H&M website: http://www.hm.com/au/inspiration/ladies/bring-it-on

Georgia Donaldson

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